About Us

Why we are great at what we do


We are making business better for everyone

New Identity Limited is a management consulting consortium, incorporated in the Federal Republic of Nigeria.

We specialize in giving businesses a new identity at any level using cost-effective strategies that are focused on systems, staff, and management development.

Our team of experts is made up of seasoned and successful professionals with combined industry experience across many sectors vis-à-vis Leadership, Governance, Finance, Marketing, Manufacturing, HSCE, Information and Communication Technology (ICT), Insurance, Estate Valuers, Education, Retail, Human Capital Development and Brand Consultancy.

We leverage on our experience of collaborative problem solving, management systems and capability development to deliver sustainable results.


Vision Statement

To be the foremost provider of business transformation, turnaround consultancy and support services in Africa.

Mission Statement

To use our experience and expertise to proffer cost effective and sustainable business solutions for our clients.




  • We believe that self-development is important, and we encourage continuous learning
  • We deliver what we promise. We are bound by our words and integrity
  • We are passionate about what we do. We treat each project like our first!
  • We believe that excellence is the hallmark of success; we are excellent at what we do

Abimbola Olulana

Lead Consultant

Abimbola is multitalented, dynamic, and a serial Entrepreneur with a rich and diverse background.

Funmi Adefeko

Principal Consultant/CEO

Funmi is a Certified Management Consultant (CMC) who founded New Identity Ltd in 2014.

Bolatito Adefeko

Chief Operating Officer

Bolatito is a certified Business Consultant with over 15 years’ experience across different industries


Copyright © 2020 New Identity Limited. All rights reserved